The USRobotics brand is a symbol of quality and reliability that has a positive impact on your customers. This section helps you make the most of the reputation we have built by sharing tips and guidelines to execute communications using the USRobotics brand and trademarks.
Trademarks are important for establishing and protecting corporate and product identity but they are fragile rights that can be lost through misuse. Trademarks must be used properly and consistently, otherwise the trademark risks becoming generic, making the mark impossible to enforce (as happened with the terms aspirin, zipper, and cellophane). Learn more about trademarks in What are Trademarks and Servicemarks?
Electronic materials and guidelines are provided as a courtesy to USRobotics partners. These are electronic versions of the original materials. Some of the materials and information contained within the USRobotics AdBuilder Web site are subject to change.
